Archive for Special interest Stories

Calling Out The 90% Success Rate Myth

Dec 28, 2012 1 Comment

This is a FranchWire guest post from Robert Purvin, Chairman and CEO of the American Association of Franchisees and Dealers, a national non-profit trade association that is dedicated to supporting and protecting the rights of franchise owners.  This post has been republished with his permission. One of the most dangerous and pervasive myths in the [...]

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Go SEO, Even When It’s Wrong

Dec 26, 2012 1 Comment

My hard-working and awesome fellow FranchWire writer Sherri Starcher stumbled upon something interesting the other day. Let me tell you a little story. As part of our writing efforts here at FranchWire, we do a significant amount of keyword research. This is partly to help us reach as many franchisees as possible by figuring out [...]

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Be Prepared (When You Buy That New Franchise)

Dec 19, 2012 2 Comments

This is a FranchWire guest post from Joel Libava, The Franchise King. He provides tips and advice to individuals interested in franchise ownership with his guaranteed franchise ownership advisory services and to the masses via his award-winning franchise blog. As a show of gratitude for including his insights on franchise law in my book, Charles [...]

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Why Burger King’s Whopper Deal is Dangerous

Dec 18, 2012 Comments Off

You can’t get a lot for 55 cents any more. Maybe a pack of gum, if you’re lucky.  Thanks to a huge promotion marking Burger King’s 55th corporate anniversary, you can take home a Whooper for a fraction of the normal price.  Sure, it’s a great way to get heavy foot traffic into Burger King’s [...]

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Chicken, Chicken, Chicken: A Look At 2012 Franchise Menu Trends

Dec 17, 2012 Comments Off

Without question, 2012 was the year of the chicken. That’s the word from QSRWeb, which has put together a list of the best and biggest trends for franchise menus this year. Chicken easily tops the list, thanks to the versatile meat’s inclusion in a host of updates across the country. Chicken wound up being ripped, [...]

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Hurry Up for Some Huge Tax Savings!

Dec 12, 2012 Comments Off

Last month, we mentioned the importance of the Section 179 tax deduction for franchisees.  As the end of the year approaches, so does the end of some potentially huge tax savings. While there isn’t much time to purchase and make use of new equipment before the year comes to a close, you can still use [...]

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Technology is Making Life Easier for Franchisees

Dec 11, 2012 Comments Off

Whether it’s locating a new retail space or finding and getting approved for financing, there are many aspects of franchise ownership that can be tedious and time-consuming.  Thankfully, technology is poised to make those daunting details much simpler. The IFA and the International Council of Shopping Centers have teamed up to launch an online portal [...]

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Put The Most Talented Workers In Charge

Dec 10, 2012 Comments Off

One of the biggest challenges in the world of franchise is finding the right people to run your locations. Think of how much is tied up in good management. The effectiveness of your sales effort, overall morale at your store and the customer experience depends so much on who is charge and guiding the ship. [...]

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